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<p>Investing.com — Universal Music Group (AS:<span class="aqPopupWrapper js-hover-me-wrapper">UMG</span>) and Spotify (NYSE:<span class="aqPopupWrapper js-hover-me-wrapper">SPOT</span>) have announced a new multi-year deal for recorded music and publishing, the companies announced in a Sunday statement.</p>
<p>The agreement includes a direct license between Spotify and UMG, spanning the US and several other countries, they said.</p>
<p>“Under the new agreements, UMG and Spotify will collaborate closely to advance the next era of streaming innovation,” the statement writes.</p>
<p>“Artists, songwriters and consumers will benefit from new and evolving offers, new paid subscription tiers, bundling of music and non-music content, and a richer audio and visual content catalog.”</p>
<p>UMG shares jumped 5% in European trading while Spotify’s US-listed shares fell 3% in premarket trading Monday.</p>
<p><span itemscope="" itemtype="http://schema.org/Corporation"><span itemprop="name"> Morgan Stanley </span></span> (NYSE:<span class="aqPopupWrapper js-hover-me-wrapper">MS</span>) analysts said the early renewal of the UMG-Spotify partnership represents “a positive catalyst” for the world’s largest music label “and a broader affirmation of the music industry’s alignment to improve monetization throughout the value chain.”</p>
<p>“We see the early renewal of the deal, along with heavily-trailed prospects for super-premium tiers at digital streaming platforms (DSPs), as helping to underpin the average revenue per user (ARPU) element within UMG’s guidance for 8-10% subscription growth.”</p>
<p>Spotify’s CEO Daniel Ek said that the partnership would drive innovation, enhancing the appeal of music subscriptions to audiences worldwide.</p>
<p>Over the past year, the Swedish streaming giant has reduced its workforce, scaled back its podcast offerings, and cut marketing expenses as part of efforts to improve profitability.</p>
<p>Moreover, it has increased the prices of its US subscription plans to leverage strong demand for its premium services.</p>
<p>Earlier this month, UMG announced that Pershing Square, led by billionaire Bill Ackman, has requested a US secondary listing for the record label. In November, Ackman expressed plans to relocate both his investment firm and UMG, but his earlier request to delist from <span itemscope="" itemtype="http://schema.org/Corporation"><span itemprop="name"> Euronext </span></span> (EPA:<span class="aqPopupWrapper js-hover-me-wrapper">ENX</span>) Amsterdam was denied.</p>
<p>Pershing Square, which reduced its UMG stake to 7.48%, can request a US listing if it sells at least $500 million worth of shares. However, UMG argued this does not require delisting from Amsterdam or a US relocation.</p>
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<br> UMG shares rally after new multi-year pact with Spotify](https://majortradeflow.com/wp-content/uploads/2025/10/UniversalMusicGroup_800x533_L_1631607547.jpg)






